All Case Studies
FintechLoan AutomationLive Client

A Fully Automated Loan Application Funnel for Biddaro

From the first form field to a disbursed loan — identity and video KYC verification, Razorpay-powered fee collection, Firebase push notifications, and a 7-stage automated email follow-up sequence, all running live in production.

This system is live on biddaro.com — check it for yourself
📝
Loan Application
🪪
Identity & Video KYC
💳
Razorpay Processing
🔔
Push + Email Flow
Loan Disbursed
Live on Biddaro7-Stage Follow-UpFully Automated
100%
Hands-off from apply to disbursal
7
Stage automated email follow-up
Live
Identity verification via Video KYC
Instant
Status updates via push notification
The Challenge

A loan funnel with too many manual steps and too many drop-offs

Biddaro needed a loan application experience that could take an applicant from form submission to disbursal with minimal human intervention — without compromising on identity verification, compliance, or payment collection. The existing process relied on manual checks at almost every stage, and applicants who stalled simply disappeared with no structured way to bring them back.

Every additional manual touchpoint — checking a document, confirming a payment, deciding when to follow up — added delay and gave applicants another opportunity to abandon the process entirely.

Before
Applicants dropping off mid-form, no recovery path
Manual identity & document checks slowing approvals
No visibility into where in the funnel a user stalled
Payment collection for processing fees handled ad hoc
Automation Architecture
Loan Application Form (Web + Mobile)
Identity Verification & Video KYC (VVID)
Razorpay — Fee Collection & Payment Status
Firebase Push + 7-Stage Email Engine
Our Approach

Automate every stage, keep humans only where it counts

We built an end-to-end pipeline covering identity verification (PAN/Aadhaar e-KYC plus a live Video KYC step for V-CIP compliance), Razorpay-powered processing-fee collection with instant webhook-driven status updates, Firebase Cloud Messaging for real-time application status push notifications, and a 7-stage automated email sequence that re-engages applicants who stall at any point.

Every stage updates a single application status record, so the applicant, the support team, and the automation engine are always looking at the same source of truth — no spreadsheets, no manual status checks.

How It Works

From application form to disbursal, fully tracked

Identity & Video KYC
PAN / Aadhaar e-KYC lookupdone
Live selfie liveness checkdone
Video KYC (VVID) interviewdone
Bureau & fraud-risk decisioningpending
Razorpay Fee Collection
Processing Fee₹1,499
UPI
Card
Netbanking
Payment confirmed — webhook updates application status instantly
Firebase Push Notifications
KYC Verified
Your video KYC has been successfully completed.
💰
Fee Received
Processing fee payment confirmed via Razorpay.
🎉
Loan Approved
Your loan has been approved — disbursal in progress.
7-Stage Email Follow-Up
Day 0Application received — welcome & next steps
Day 1KYC reminder if video verification incomplete
Day 2Document checklist nudge for missing uploads
Day 3Processing fee payment reminder
Day 5Status update + FAQ for stalled applicants
Day 7Final follow-up before re-engagement sequence
Day 14Win-back offer for incomplete applications
Implementation

How we built it

1
Built the application form and status engine

A single, multi-step application flow on web and mobile that writes to one application-status record, used as the source of truth for every downstream automation.

2
Integrated identity verification and Video KYC (VVID)

PAN/Aadhaar e-KYC lookups, liveness-check selfie capture, and a live video KYC interview step to satisfy regulatory identification requirements without a branch visit.

3
Wired up Razorpay for processing-fee collection

UPI, card, and netbanking checkout for the loan processing fee, with Razorpay webhooks updating the application status the instant a payment clears — no manual reconciliation.

4
Set up Firebase Cloud Messaging for status push notifications

Applicants receive an instant push notification at every key milestone — KYC verified, fee received, application approved, loan disbursed — without needing to check back manually.

5
Built the 7-stage automated email follow-up engine

A time-based sequence (Day 0, 1, 2, 3, 5, 7, 14) that nudges applicants who stall at any stage — KYC reminders, document checklists, payment reminders, and a final win-back offer for incomplete applications.

6
Connected everything to a single conversion dashboard

A funnel view tracking every applicant from "started" through KYC, payment, approval, and disbursal — so the Biddaro team can see exactly where in the funnel people drop off and why.

The Results

A funnel that runs itself, end to end

The system is live in production on Biddaro today — applications move from form submission through identity verification, payment, and approval without a person having to manually push any stage forward, while the 7-stage email sequence quietly recovers applicants who would otherwise have disappeared.

Because every stage is logged to a single status record, Biddaro's team finally has a clear, stage-by-stage view of the conversion funnel — exactly which step loses the most applicants, and which follow-up email actually brings them back.

Conversion Funnel (Indexed)
Applications Started100%
Video KYC Completed81%
Processing Fee Paid68%
Loan Approved54%
Disbursed49%

Technology Used

Razorpay
Firebase Cloud Messaging
Video KYC (VVID)
PAN/Aadhaar e-KYC
Automated Email Engine
Webhooks & REST API
Node.js

Want a loan, KYC, or payment funnel that runs itself?

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